Analytically-driven, Wander uses wellness travel content to tell stories that fit brands naturally, taking advantage of a collective distribution to reach a captive and affluent audience.
In 2015, Wander was just an idea. Marketing budgets were being stretched thin with limited results, coupled with a rise in the demand for content that only existing customers saw. So, we came up with a content distribution and publishing model that would give brands a better way to communicate with consumers. We thought it was a great idea, but it needed to be proven – so we built it.
Since then, five issues of Wander have gone out the door. One million impressions have been generated. And we were able to deliver on our promise: unique, exclusive content. Non-competitive partner distribution to 60-80K each issue. Detailed, actionable analytics focused on both acquisition and retention.
2017-18 is about expansion—new titles, greater reach—and we are looking for brands who would like to leverage these results to create new opportunities for acquisition and retention.