Calling It: These Will Be the Biggest Supplement Trends of 2020

by editor
mom and daughter making smoothies with supplements

As the year draws to a close, we’re all curious about the supplement trends we can look forward to in 2020. That’s why we consulted industry leader Dr. Traj Nibber, a formulator in the supplement industry for 30 years, to get the inside scoop. Dr. Nibber, who is also the Founder and CEO of Advanced Orthomolecular Research, has shared his predictions for the hottest supplement trends of 2020.

Pill Fatigue:
A downtrend in traditional delivery methods, we’re going from capsules and hard tablets to new delivery systems such as powders, liquids, candies, and different tastable forms. Specifically, we will see increases in chewables and unique deliveries such as jellies, fizzing candies, healthier gummies, and easy squeeze pouches, which might have people questioning: is this food or a supplement?

Goodbye CBD, Hello PEA:
PEA is a fatty acid from coconut, lecithin and peanuts, which is also naturally produced by the body during times of disease and stress. Unlike the current trend of CBD for treating pain and inflamation, PEA is a well-researched molecule that has not shown to have issues with safety (for children or seniors), and avoids the common stigma associated with cannabis.

Probiotics, Pre-Biotics, Now…Post Biotics:
Postbiotics are probiotics that are heat killed yet retain (sometimes even more potent) all the properties of the live probiotic. The big advantage is that most probiotics have a hard time meeting label claims when tested for the final finished product, so manufacturers resort to putting in large amounts of overages. Postbiotics avoid this issue and manufacturers only need to put in exact amounts. Plus, the product will be shelf-stable.

Shining Saffron:
Saffron will shine brightly. Saffron is one of the best for depression and anxiety with good clinical research. This herb is revered but due to the high cost is also vulnerable for adulteration. So, buyers beware.

Eye Health:
As screen time continues to increase, eye health is a growing concern. Eye health products (Lutein and zeaxanthin are some assumed top performers) will find a way into the children’s market as phones, tablets, computers, and videogames continue to drive screen time.

Calorie Restriction Mimetics (CRMs):
Move over  intermittent fasting … new molecules are being researched which increase body’s ability to turn on the same genes that fasting and caloric restriction does. Molecules like NAD+, nicotinamide riboside and others like spermidine will come to the forefront.

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